The marketing term paper commonly consists of 8 to 10 pages or maximum words. In order to write a good marketing tem paper you need to follow some essential steps. Here you will find all those essential steps which you need to be aware of about writing your marketing term papers. Title Page Term Papers on Marketing. Marketing is the process of providing the values to the customers in a profitable manner. Writing marketing term papers are considered as one of the most difficult tasks for students. By analyzing this issue, Researchomatic with the help of its high qualified research team has developed a wide range of marketing term papers Term paper of Marketing Management. Subject: Marketing Topic: Term Paper. Executive summary. Giant soft drink company amazing drinks has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically
Term paper on Sample Marketing Plan - Assignment Point
Giant soft drink company amazing drinks has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinizing the soft drink industry and possibilities for amazing drinks in the market.
Amazing-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The amazing-Cola Company claims that the beverage is sold in more than 20 Countries. The Company produces concentrate, which is then sold to licensed Amazing-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners.
The bottlers then sell, distribute and merchandise Amazing-Cola to retail stores and vending machines. The market analysis investigates both marketing term paper internal and external business environment. The main attributes in marketing term paper internal environment include efficiency in the production process, through management skills and effective communication channels, marketing term paper. The External business environment and its influences are usually powerful forces that can affect a whole industry and, in fact, a whole economy.
Changes in the external environment will create opportunities or threats in the market place amazing drinks must be aware off. SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios.
SWOT consists marketing term paper examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Strengths: Amazing drinks has been a complex part of world culture for a very long time, marketing term paper.
The amazing drinks image is displayed on T-shirts, hats, and collectible memorabilia. It also has got sugar by which continuous drinking of amazing drinks may cause health problems. Being addicted to amazing drinks also marketing term paper a health problem, because drinking of amazing drinks daily has an effect on your body after few years. The primary concern over the past few years has been to get this name brand to be even better known.
Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products, marketing term paper. Amazing drinks bottling system also allows the company to take advantage of infinite growth opportunities around the world.
Threats: Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat, marketing term paper. The soft drink industry is very strong, marketing term paper, but consumers are not necessarily interested to it.
Possible substitutes that continuously put pressure on Pepsi. Peps i have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market. Consumer buying power also represents a key threat in the industry.
When referring to each and every product or service ever placed before the consumer i. in the long term all the existing products and services are dead. So every product is born, grows, matures and dies. So in the commercial market place products and services are created, launched and withdrawn in a process known as Product Life Cycle.
Furthermore, cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability. Insert the picture of the product lifecycle. The objective is the starting point of the marketing plan. The purposes of objectives include:. Specific — Be precise about what you are going to achieve Measurable — Quantify you objectives Achievable — Are you attempting too much? Realistic — Do you have the resource to make the objective happen men, money, machines, materials, minutes?
Timed — State when you will achieve the objective. Once the situation analysis is complete, and the marketing objectives determined, attention marketing term paper to the target market. Most Amazing products satisfy all age groups as it is proven that most people of different age groups consume the amazing drinks product.
This market is relatively large and is open to both genders, thereby allowing greater product diversification. Each group of marketing term paper satisfy a particular group of people but majority the average human.
The marketing mix is probably the most crucial stage of the marketing planning process. This is where the marketing tactics for each product are determined, marketing term paper.
In this step of the marketing planning process, marketing mix must be designed to satisfy the wants of target markets and achieve the marketing objectives, marketing term paper. The most successful businesses have continually monitored and changed their marketing mix due to respective internal and external factors and have monitored the external business environment in order to maximize their marketing mix components.
Many Products are physical objects that you can own and take home. But the word product means much marketing term paper than just physical goods. In marketing, product also marketing term paper to services, such as holidays or a movie, where you enjoy the benefits without owning the result of the service.
Businesses must think about products on three different levels, which are the core product, the actual product and the augmented product. The core product is what the consumer is actually buying and the benefits it gives. amazing drinks customers are buying a wide range of soft drinks, marketing term paper. The actual product is the parts and features, which deliver the core product.
Once a business has decided which segments of the market it will compete in, developed a clear picture of its target market and defined its product, the positioning strategy can be developed. Positioning is the process of creating, the image the product holds in the mind of consumers, marketing term paper, relative to competing products. Amazing drinks and Franklins both make soft drinks, although Franklins may try to compete they will still be seen as down market from amazing drinks.
Positioning helps customers understand what is unique about the products when compared with the competition. Amazing drinks plan to further create positions that will give their products the greatest advantage in their target markets. Amazing drinks has been positioned based on the process of positioning by direct comparison and have positioned their products to benefit their target market. Most people create an image of a product by comparing it to another product, thus evident through the famous battles between amazing drinks products.
Companies such as Nike and Adidas spend large amounts of money trying to win consumers away from their competitors who make products that are very similar. The popularity of the brand is often the deciding factor, marketing term paper. Over the time amazing drinks has spent millions of dollars developing and promoting their brand name, resulting in world wide recognition.
amazing drinks red and white colours and special writing are all examples of world-wide trademarks. Coca Cola utilizes the Individual brand strategy as amazing drinks major products are given their own brand names e. g Fanta, Sprite, Coca Cola etc although they may be presented as different lines they operate under the name of amazing drinks.
Packaging, which is not as highly perceived by businesses, marketing term paper still an important factor to examine in the marketing mix. Packaging protects the product during transportation, marketing term paper it sits in the shelf marketing term paper during use by consumers, it promotes the product and distinguishes it from the competition.
Packaging can allow the business to design promotional schemes, which can generate extra revenue and advertisements. Price is a very important part of the marketing mix as it can effect both the supply and demand for amazing drinks. Price will often be the difference that will push a customer to buy our product over another, as long as most things are fairly similar. For this reason pricing policies need to be designed with consumers and external marketing term paper in mind, in order to effectively achieve marketing term paper stable balance between sales and covering the production costs.
Price strategies are important to amazing drinks because the price determines the amount of sales and profit per unit sold. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit. Long before a sale was ever made amazing drinks had developed a forecast of consumer demand at different prices which inevitably determined whether or not the product came on the market, as well as the allocation of adequate money and resources to produce, promote and distribute the product.
There are 5 strategies available to business: Market skimming pricing, marketing term paper, Penetration pricing, Loss leaders, Price Points and Discounts. Over the years Amazing Cola has used Penetration Pricing as a way of grabbing a foothold in the market and won a market share. Once customer loyalty is established as seen with amazing drinks it is then able to slowly raise the price of its product.
There has been a fierce pricing rivalry between amazing drinks and Pepsi products as each company competes for customer recognition and satisfaction.
Till now it appears as if amazing has come up on top, marketing term paper, although in order to gain long term profits Coke had to sacrifice short term profits where in some cases it either went under of just broke even, but as seen it has been all for the best.
Good pricing decisions are based on an analysis of what target customers expect to pay, and what they perceive as good quality. If the price is too high, consumers will spend their money on other goods and services, marketing term paper. If the price is too low, the firm can lose money and go out of business. Pricing methods include: Cost based Pricing, Market marketing term paper pricing and Competition based Pricing.
Leader follower pricing occurs when there is one quite powerful business in the market which is thought to be the market leader. The business will tend to have a larger market share, loyal customers and some technological edge, thus the case currently with amazing, it was first the follower but through effective management has now become the leader of the market and is working towards achieving the marketing objectives of marketing term paper amazing drinks, marketing term paper.
Effective communication with the target market is essential for marketing term paper success of the product and business.
Promotion is the p of the marketing mix designed to inform the marketplace about who you marketing term paper, how good your product is and where they can buy it, marketing term paper. Promotion is also used to persuade the customers to try a new product, or buy more of an old product.
The promotional mix is the combination of personal selling, advertising, sales promotion and public relations that it uses in its marketing plan. Above the line promotions refers to mainstream media:Advertising through common media such as television, radio, transport, and billboards and in newspapers and magazines. Because most of the target is most likely to be exposed to media such as television, radio and magazines, amazing drinks has used this as the main form of promotion for extensive range of products.
Although advertising is usually very expensive, it is the most effective way of reminding and exposing potential customers to amazing drinks Products. amazing drinks also utilizes below the line promotions such as contests, coupons, and free samples. These activities are an effective way of getting people to give your product a marketing term paper. The place P of the marketing mix refers to distribution of the product- the ways of getting the product to the market.
The distribution of products starts with the producer and ends with the consumer. Selecting the most appropriate distribution channel is marketing term paper, as the choice will marketing term paper sales levels and costs.
The Term Paper
, time: 2:41How to write Marketing term paper
An term paper examples on marketing is a prosaic composition of a small volume and free composition, expressing individual impressions and thoughts on a specific occasion or issue and obviously not claiming a definitive or exhaustive interpretation of the subject Term paper of Marketing Management. Subject: Marketing Topic: Term Paper. Executive summary. Giant soft drink company amazing drinks has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically · the following term paper we are going to develop a Marketing Plan that will create business opportunity for Eden Creations. Product: wedding and casual jewelry. Suggested market: Canada, the USA with prospects of serving global clients in an online mode. Target market: Young brides and young females for wedding and casual wear jewelry
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